Your Chipotle Burrito Might Come Wrapped In Gold Foil. Here’s Why
If you’ve been to Chipotle recently, you may have noticed that it’s gradually phasing away its iconic forks -dubbed the gold standard of fast food cutlery – which has sparked uproar on TikTok and Twitter.
The new subpar forks, however, aren’t the only change coming to Chipotle Menu. Burritos will be wrapped in gold foil instead of silver foil beginning July 23, according to the fast food chain’s official Instagram page.
The revelation on social media was welcomed with primarily surprise and intrigue, rather than outright disappointment, causing Chipotle to clarify in the comments section that there is no “Willy Wonka” golden ticket promotion, nor is there a “golden burrito” coupon code. It’s merely the addition of a gold foil.
Chipotle confirmed in a press release that the gold foil is temporary and will only be offered at participating stores during the 2021 Summer Olympics (via PR Newswire).
“Our gold foil is symbolic of our support of American athletics and commitment to providing Real Food for Real Athletes,” remarked Chipotle Chief Marketing Officer Chris Brandt.
Chipotle is big on supporting athletes
Chipotle not only has a secret menu, but it also has a newly curated menu inspired by top athletes’ orders, which was “Chipotle’s largest celebrity-inspired menu launch in the brand’s history” (via Chipotle).
According to US Soccer, it is also the official sponsor of US soccer and gave distributed free burritos during the NBA finals.
The golden burrito is the first Olympics-related promotion Chipotle has done, but Delish reports that it isn’t the first time Chipotle has ever used gold foil. Back in 2011, Chipotle did the same in celebration of its 18th anniversary.
Despite the fact that the gold foil is a temporary modification in favor of the Olympics, Chipotle staff on Reddit are concerned that consumers will find something to complain about.
According to one Reddit user, “customers will say we’re giving them dirty yellow foils, complain, ask for the manager, and demand free food.
” Given that new forks were enough to get people talking, and silver foil is so iconic that Chipotle even sells duffel bag versions of it on its online store, it’s not unreasonable to believe that not everyone will want to take home the gold.
FAQs
Chipotle uses gold foil for their burritos to indicate that the burrito has been made with care, and is considered a premium option.
No, the gold foil is purely for decorative purposes and does not add any flavor to the burrito.
Yes, the gold foil used by Chipotle is made from food-grade material and is safe to eat.
No, the gold foil is thin and does not affect the texture of the burrito in any way.
Yes, the gold foil is made from aluminum and is fully recyclable.
Yes, gold foil is more expensive than regular foil, which is why it is reserved for premium options like Chipotle’s burritos.
The gold foil adds a premium touch to the presentation of the burrito, making it look more attractive and appetizing.
No, not all Chipotle burritos are wrapped in gold foil. It is usually reserved for larger, more complex burritos.
No, the gold foil is purely for decorative purposes and does not indicate any particular level of spiciness or heat in the burrito.
No, gold foil is reserved for specific burritos and is not available upon request.